Fickle

What we desire, whether noble or corrupted, is not the truest thing about us. Building our identity on the foundation of what we desire guarantees that our identity will change every time our desires change.— The Truest Thing about You, chapter 2

<idle musing>
We're fickle, aren't we? If we reduce who we are to what we want, then every time we see a new advertisement, we become something new. Of course, that is what the advertisers want us to think, isn't it? They are no longer selling stuff, they are selling a feeling, a new you, a new image. No wonder we buy at unprecedented rates! And the whole time we are ignoring our real needs...I'm reminded of something well over 2500 years old:

  “Come, all you who are thirsty,
come to the waters;and you who have no money,
come, buy and eat!
Come, buy wine and milk
without money and without cost.

   Why spend money on what is not bread,
and your labor on what does not satisfy?
Listen, listen to me, and eat what is good,
and you will delight in the richest of fare. (Isa 55:1–2 TNIV)

</idle musing>