I recall hearing the story of a US company opening a factory in Sub-Saharan Africa. At the end of the first month, the workers received their check and didn't come back to work. When asked why not, they replied they had earned more than enough for the rest of the year. At a loss, the company brainstormed how to get them to work. One brilliant person suggested giving them a Sears catalog. After looking at all the bobbles and bits in the catalog, the workers not only came back, but asked for overtime in order to obtain what a few months before they didn't even know existed.
Basically, they ruined their lives. I don't know if the story is true, but it rings true. The first time I heard it, I wept inside and asked God's forgiveness on behalf of the US's blatant sin toward those people.