If the church is to be merely a dispenser of spiritual goods and advice, a place people pass through to get their religion fix, then we should follow the example of brand-driven corporate giants. But, if we hope to form meaningful communities of Christ-followers we shouldn’t neglect the power of being local. Rather than reading the latest branding book, why not gather mature leaders and listen for the Holy Spirit? How is he advising us to be the community of Christ in this unique place at this unique time?
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Now isn't that a novel idea, listening to the Holy Spirit! Dangerous, too. You never know what God might tell you to do. It probably won't be from the corporate play book, but it will definitely be for the building up of the saints. And, last time I checked anyway, the goal of the church was not numbers and glitz, but transformed lives that give glory to God in their daily living.
</idle musing>
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