Yes, yes! Yes!!

Old, but still good, reference to cycling programs and helmet use. Here's an excerpt:

But bicycling advocates say that the problem with pushing helmets isn’t practicality but that helmets make a basically safe activity seem really dangerous. “The real benefits of bike-sharing in terms of health, transport and emissions derive from getting ordinary people to use it,” said Ceri Woolsgrove, safety officer at the European Cyclists’ Federation. “And if you say this is wonderful, but you have to wear armor, they won’t. These are normal human beings, not urban warriors.”

<idle musing>
Yep. Another good little snippet, "Statistically, if we wear helmets for cycling, maybe we should wear helmets when we climb ladders or get into a bath, because there are lots more injuries during those activities." So, get out those helmets next time you enter the shower!
</idle musing>