When I started my first professional job at a local alternative newsweekly, lo, so many years ago when we still pasted up the paper, the first lesson my editor taught me was that our responsibility was to the reader. While the ad department was around to keep the lights on, without the reader, the whole shebang wouldn’t exist. I hang onto this belief and all that it implies—respect the readers’ intelligence, give them an engaging reading experience, recognize them as a community—with a fervor that borders on the religious.And, here's the formula that is the all too common alternative:
1. Make a blatantly ridiculous statement.<idle musing>
2. Watch your buzz grow as your intended audience works itself into a lather about it, generating a lot of web traffic (fired especially by social media).
3. When asked to defend your blatantly ridiculous statement, point to the less ridiculous arguments in your writing, and/or take a superior attitude and act as if your detractor isn’t smart enough to understand hyperbole.
I'm glad I work for a publisher that takes the time to check footnotes and facts! It is indeed a sacred responsibility to publish things that are correct and that matter...