Envy

From our perspective the broad road often looks very appealing. In fact, many people on the narrow road envy those who are on the broad road. We look at their power, their money, their lavish lifestyles, their beauty, and their prestige, and we long to be just like them. The broad road is the source of unspeakable crimes and abuses, but more often it's subtle: It lures people in with seductive charms. It promises ease, plenty, and power with no cost to them and no sacrifice for others. No wonder it's so attractive! But it's a dead-end street.— Christianity Lite, page 186

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Yep. It's seductive; after all, Satan doesn't come waltzing in saying, "Here, try this. It will kill you." No, he makes it look attractive to the senses. The end results are hidden by the eye-candy of the moment...and far too often it works! : (
</idle musing>