There's a saying in anthropology that two people doing the same thing aren't necessarily doing the same thing! This illustrates that truth. The actions might look the same, but they aren't being done for the same reason or with the same understanding of what is happening.
I love reading Eliade; I find him stimulating—even though I think he is wrong about 80% of the time! I think part of the reason he's wrong so often is because he offers a "flat" reading of the rituals, which is what Bell is getting at here. The community is formed by the rituals, sure. But, just as importantly, the community forms the rituals. It goes both ways, and that is something Eliade never considered. For that matter, do we?