As she keeps saying throughout the book, when you try to analyze ritual, you destroy its power. When it becomes an object of intellectual inquiry, it ceases to be effective—for you, not for the ones participating in it!
I must say, now that I'm almost through with the book, that this is a dense book and difficult to get through. It might be that I'm not familiar enough with the field, or it might be just plain difficult! But, I didn't always follow her arguments and frequently felt she was being convoluted; maybe that's the nature of ritual—to be difficult to describe clearly...I dunno, just an