There's something about that name

So much of YHWH's identity in the OT is marked by attention (and even devotion) to his name. Textually speaking, the most distinctive characteristic of Israel’s God is the personal name YHWH, given the frequency of usage in the OT and its nonappearance in ANE pantheons. This is differentiation at a fundamental level, even with the convergence of many attributes from the ANE world. In emic perspective, “most distinctive” applied to YHWH can also be a value judgment, but in etic perspective, it indicates a fundamental identity marker.— J. Andrew Dearman in Divine Doppelgängers: YHWH’s Ancient Look-Alikes, p. 82