Subconsciously effective

The strategies of ritualization are particularly rooted in the body, specifically, the interaction of the social body within a symbolically constituted spatial and temporal environment. Essential to ritualization is the circular production of a ritualized body which in turn produces ritualized practices. Ritualization is embedded within the dynamics of the body defined within a symbolically structured environment. An important corollary to this is the fact that ritualization is a particularly 'mute' form of activity. It is designed to do what it does without bringing what it is doing across the threshold of discourse or systematic thinking.— Ritual Theory, Ritual Practice, page 93

<idle musing>
In other words, it sneaks through the backdoor to be effective...Interesting thought, isn't it? And I think she's correct. What about you?
</idle musing>