Hmmm..Luther's right

Quod quisque timet, amat, colit, credit, hoc illi deus est [What a person fears, loves, worships, trusts—that is his God].—Luther's Works, 16:35, cited in Martin Luther's Understanding of God's Two Kingdoms, page 129.

<idle musing>
I couldn't have said it better myself. Idolatry isn't seen as idolatry by those who are worshiping an idol. We deceive ourselves into saying that it isn't really worship. We need the Holy Spirit to open our eyes...
</idle musing>