You are NOT rational

Addictions affect our ability to think rationally; they prejudice our judgment in favor of maintaining the addiction. That is why it is so difficult even to decide to change, much less actually change. Those addicted to rich, heart attack-causing foods are more than happy to believe the lie that a low cholesterol level is not desirable and readily parrot high-protein enthusiasts who spread the myth that low cholesterol is dangerous. Many people addicted to animal foods would embrace the belief that the earth is flat if they could use it to justify their consumption of fatty meats, butter, and cheese.—Joel Fuhrman, Eat to Live, 167

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Truth!
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