Thursday, November 30, 2006

How do you follow up AAR/SBL?

Choosing a sale after AAR/SBL is always a dilemma. A large percentage of our customers attend AAR/SBL and have just purchased a fair number of books at a good discount. So, that pretty much eliminates Eisenbrauns titles and the newer distributed books. It also eliminates most other publishers' books, too, since they can offer a deeper discount than I can.

So, what to do? One obvious answer is to put used books on sale. Nobody was selling used books at AAR/SBL, so that market is open. So, watch for that to happen on Monday. Meantime, what to do for a 10 day sale? It's too late to give me feedback for this sale, but I still have 2 more before the end of the year.

What would you like Eisenbrauns to put on sale (and why)?

2 comments:

L.L. Barkat said...

Off topic for this post... thanks for sharing that gorgeous picture over on Jesus Community. Breathtaking. Life-giving.

Anonymous said...

Some of us customers could not attend the AAR/SBL meetings.