Thursday, November 30, 2006

How do you follow up AAR/SBL?

Choosing a sale after AAR/SBL is always a dilemma. A large percentage of our customers attend AAR/SBL and have just purchased a fair number of books at a good discount. So, that pretty much eliminates Eisenbrauns titles and the newer distributed books. It also eliminates most other publishers' books, too, since they can offer a deeper discount than I can.

So, what to do? One obvious answer is to put used books on sale. Nobody was selling used books at AAR/SBL, so that market is open. So, watch for that to happen on Monday. Meantime, what to do for a 10 day sale? It's too late to give me feedback for this sale, but I still have 2 more before the end of the year.

What would you like Eisenbrauns to put on sale (and why)?


L.L. Barkat said...

Off topic for this post... thanks for sharing that gorgeous picture over on Jesus Community. Breathtaking. Life-giving.

Anonymous said...

Some of us customers could not attend the AAR/SBL meetings.