I love these marketing e-mails I get. No, not the spam ones, but the ones that tell me how to have a more effective e-mail newsletter. The one I just received is a bit more realistic than most. They look at the most recent statistics, which say that Friday is the best day to send an e-newsletter, and 9:00 AM is the best time. They then say that they won't change, because everyone else will, thus glutting the inbox and making a new survey necessary.
They then give a piece of real advice (rare these days!):
"Here’s one more piece of advice on how to get your e-mail opened.
"Provide compelling content."
Now that is real advice!
Of course, at Eisenbrauns we have the unique advantage of having customers all around the globe, so whenever we choose to send it will be good for some and in the middle of the night for others...
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