With open eyes

As a result of my Evangelism Explosion experience and its aftermath in my own thinking, I developed a cynicism about evangelism. It took deep root as I continued through my college, seminary, and doctoral education. I began to pay close attention to the connection of gospel and evangelism and salvation and our methods of persuasion, which (embarrassingly at times) border on the slick and manipulative. I am convinced there is something profoundly wrong with our evangelism and so have developed over the decades a sensitive ear for anyone with a thought about this problem.— The King Jesus Gospel, page 21

<idle musing>
Isn't it sad that we feel we have to stoop to slick marketing and emotional manipulation in order to get people to become Christians? As if the God of the universe is something we can put in a neat little package and sell!

We can be so blind...
</idle musing>