In stark contrast, the dominating metaphor that’s typically constructed for the church today is the business corporation. The pastor is the CEO. The clergy and/or staff is upper management. Evangelism is sales and marketing. The congregation is the clientele. And there is competition with other corporations (“churches”) in the same town.—Frank Viola, Reimagining Church, electronic edition
<idle musing>
I find this to be only too true. Would that it weren't!
</idle musing>
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