Let’s also dispel a very common and inaccurate misconception: just because one company closes does not mean that people will flock to their competition. IE: Borders impending doom does not mean that people will flock to Russo’s Books or Barnes & Noble. I’m so over this so called customer loyalty. Customer loyalty has gone the way of chivalry. We'll all want to believe it, we’ve heard of it, and we love to wax nostalgia over it, but its gone man. Gone. Customers are loyal to their pocketbooks. Game. Set. Match. I know, I know there are your exceptions and I appreciate you. But for the other 98%… spare me.
And, on their frontpage:
"The Russo's family and our staff send best wishes to our bookselling brethren at Borders for a long battle well-fought and encourage our community to hold on to what it still has... support your libraries, B&N, & of course, your local, independent bookstore (sorry folks, Amazon is not part of our community)."
<idle musing>
Yep. I couldn't have said it better, so I won't even try...
</idle musing>
2 comments:
I've been in front line retail now for close to 20 years. I've been in management for nearly half of those years. What you've quoted here is simply factual.
The company I work for spent millions of dollars in hopes of learning that consumers saw our company differently from the others who share our retail niche. In our retail corner no one stands out, and no one is left out. We're all viewed exactly the same.
So now you know, some chuckle headed, big name niche retailer spent millions to discover what you say here.
Oh! The money you could have saved us.
Lonnie
Sadly, yes. But they would have found a different way to waste the money...
James
Post a Comment