Thursday, April 09, 2015

It hides as much as it reveals

The RESOURCES metaphors for labor and time hide all sorts of possible conceptions of labor and time that exist in other cultures and in some subcultures of our own society: the idea that work can be play, that inactivity can be productive, that much of what we classify as LABOR serves either no clear purpose or no worthwhile purpose.—Metaphors We Live By, page 67

<idle musing>
Indeed. A metaphor is a powerful thing. It hides just as much, if not more, than it reveals. By comparing X with Y, you are excluding all other options. You are directing people's thoughts to the particular aspect of X that you want people to notice.

Usually this is a subconscious thing, but not always. You want your version of the truth to be the strongest, so you naturally will choose the metaphor that presents the strongest case.
</idle musing>

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