Monday, April 20, 2015

It's universal

You don't have a choice as to whether to think metaphorically. Because metaphorical maps are part of our brains, we will think and speak metaphorically whether we want to or not. Since the mechanism of metaphor is largely unconscious, we will think and speak metaphorically, whether we know it or not. Further, since our brains are embodied, our metaphors will reflect our commonplace experiences in the world. Inevitably, many primary metaphors are universal because everybody has basically the same kinds of bodies and brains and lives in basically the same kinds of environments, so far as the features relevant to metaphor are concerned.—Metaphors We Live By, page 258

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