What really causes conversions?

Surprisingly, when sociologist took the trouble to actually go out and watch conversions take place, they discovered that doctrines are of very secondary importance in the initial decision to convert…conversion is primarily about bringing one’s religious behavior into alignment with that of one’s friends and relatives, not about encountering attractive doctrines.— The Triumph of Christianity, page 68

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I heard (many years ago now) of a survey of Chinese Christians. They were asked how they became Christians—I expected to hear about apologetics or personal testimonies chock-full of Scripture. Nope. Doctrine came after conversion. What caused them to become Christians was watching their co-workers lives. They wanted what they saw.

For we are to God the pleasing aroma of Christ among those who are being saved and those who are perishing. To the one we are an aroma that brings death; to the other, an aroma that brings life. 2 Cor 2:15-16a (TNIV)
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