Perhaps it should be obvious, but

The point is that there is another path, an alternative to the individualism, selfishness, and materialism of the American Dream (even the so=called Christian version) .—Crazy Love, electronic edition

<idle musing>
My first thought was he was stating the obvious. But then I started thinking about some conversations I've had over the years...and I came to the conclusion that he isn't stating the obvious; as the saying goes, "Does a fish know it's wet?"

So, yes, there is an alternative, and it needs to be proclaimed and—far more importantly—lived out. People need to hear and see that Jesus offers a real alternative to the self-enslavement of the American Dream.
</idle musing>